A senior delegation led by the Vice President of Guangzhou Xianyou Intelligent Technology Co., Ltd. recently paid an official visit to Samsung Electronics headquarters in South Korea, holding in-depth strategic discussions with Samsung's core teams in the fields of smart television and display technology. Following productive negotiations, both sides reached a strategic consensus: Xianyou's two major TV brands — NPC Electronics and AIWA — will fully adopt Samsung's Tizen OS as their operating system across the entire product lineup.
This decision marks a significant milestone in the smart-experience upgrade of both brands, bringing users an entertainment ecosystem on par with Samsung's own smart TVs.
Why Tizen OS?
Developed by Samsung, Tizen OS is the operating system powering every Samsung Smart TV worldwide. Recognized for its mature ecosystem, refined user interface, and industry-leading AI capabilities, Tizen OS is widely regarded as one of the most reliable and innovative smart-TV platforms in the global market. By integrating Tizen OS into the NPC and AIWA TV product lines, Xianyou ensures that its users will enjoy the same flagship-grade smart experience that Samsung delivers to millions of households worldwide.
Three Core Upgrades, One Unified Standard
1. A Unified System — Samsung-Grade Smart TV Experience
NPC and AIWA TV users will now run the exact same operating system as Samsung's own branded smart TVs. From the intuitive Smart Hub interface to responsive system performance and a consistent UX across product categories — every interaction is built on a globally proven foundation.
2. A Genuine Ecosystem — Full Access to the Tizen App Store
With Tizen OS, NPC and AIWA TVs come fully loaded with the official Tizen App Store, providing direct access to a rich library of verified applications. From global streaming giants such as YouTube, Netflix, Apple TV and Prime Video to the popular local services in each market, everything is natively supported, right out of the box. No more compromises with niche, closed-off systems.
3. AI-Empowered — Voice, Scene Intelligence, Smart Recommendations
NPC and AIWA TVs inherit the full AI capability stack of Samsung's Tizen OS:
Two Brands, One Premium Promise
NPC Electronics is a fast-growing smart-TV brand engineered for modern households worldwide. Backed by Xianyou's robust R&D and manufacturing capabilities, NPC Electronics delivers QD-MiniLED, QLED 4K, UHD, and premium-grade smart TVs that combine bold design with high-performance display technology and immersive Dolby Atmos sound — all with a 3-year warranty.
AIWA, founded in Japan in 1951, is a globally recognized consumer electronics brand with over 75 years of audio-visual heritage. Renowned for precision engineering, refined Japanese craftsmanship, and the brand philosophy of "Re-defining Value", AIWA continues to bring world-class entertainment products to a new generation of users.
With Samsung Tizen OS now powering both brands' TV lineups, users worldwide can expect a single, consistent, premium standard of smart-TV experience — regardless of which Xianyou brand they choose.
A New Standard, A Broader Horizon
This strategic collaboration with Samsung is more than a system upgrade. It is a clear signal of Xianyou's commitment to aligning its product experience with the world's leading technology standards. Going forward, Xianyou will continue partnering with global industry leaders to deliver smarter, more reliable, and more accessible home entertainment to users around the world.
