About NPC

Company Profile

Company Profile

NPC brand, formally established in January 2005, is a technology manufacturing company with TV, Monitor, and intelligent Projector as its core business.

Only 19 years after its establishment, the NPC brand has penetrated every corner of the Chinese market, gaining the trust of many partners and end consumers. Its annual sales turnover has continuously improved.

Today, the NPC brand has begun expanding globally. We always insist on making good products that "touch people's hearts and affordable prices" so everyone can enjoy the incredible life of science and technology.



Global Expansion and Operations

Xianyou Technology, founded in 2005, focuses on the display and IT sectors, specializing in the R&D and manufacturing of smart TVs, IT computers, and smart display terminals. After 19 years of growth, the company has evolved from a startup to a global business, scaling production of products such as TVs, monitors, laptops, tablets, and industrial control devices.

With strong global opportunities in the display and IT industries, Xianyou continues to expand internationally, with wholly-owned subsidiaries in the UK, Czech Republic, Japan, Singapore, Hong Kong, the Netherlands, Ghana, and Latvia. Its products are sold in over 80 countries, and its service network covers major regions in Europe, Asia, and Africa.

Global Expansion and Operations
Brief Introduction of NPC Team

Brief Introduction of NPC Team

About NPC Team


NPC stands for Noble, Perfect, Creative. We are a young, 

energetic team with a spirit of innovation, openness, and collaboration.

There’s no hierarchy—everyone is encouraged to share ideas and contribute. 

What is "NPC"? "N" stands for "Noble," "P" stands for "Perfect," 

"C" stands for "Creative," then the "NPC" is the abbreviation of "Noble, 

Perfect & Creative." The brand spirit of NPC is sticking to pursuing 

perfect quality and affordable prices.

Going Global

Founded in China, NPC focuses on high-quality and affordable video 

electronics, including TVs, monitors, projectors, and computers. 

With continuous innovation and strong service, we are expanding globally.
NPC is now a registered trademark in over 130 countries, 

aiming to become a trusted global brand in the electronics industry.


NPC's mission

NPC always adheres to "quality and low price" to make good products, such as TVs and monitors, so that every user can enjoy the beautiful life of science and technology.

In 2005, the NPC brand was founded with lofty ideals:

· Focusing on the video and IT fields.

· Putting every ounce of energy into the production of high-quality products.

· Making users pay every penny beyond their expectations.

"Products move users & prices move users" is the lifelong pursuit of the NPC team.


Customized service

NPC can provide customized products and services according to customers' requirements to meet the needs of different countries or markets worldwide. So far, NPC has provided customized OEM/ODM services to partners in more than 70 countries.

With the mission of "helping customers build their strengths," NPC has a team of designers, engineers, and marketing experts to help you develop your products. If you have any questions, please contact us.


NPC's mission
Founder Introduction

Founder Introduction

创始人介绍:

李杰, 出生于1978 年, 中山大学EMBA研究生学历。

李先生从小就酷爱科技, 为新产品和新技术而着迷, 创办 NPC就是为了实现他的产品梦, 希望通过自己的努力制造出优质价廉的产品满足全球消费者的需求。

经营格言:正直诚信

生意之道即是做人之道,

经商不只是简单的钱货交易,而是为人处世之道,

不违背良心、不损害道义才是正义之道,

经商一定是先做人, 人品决定商业成败,

只有坚持为人正道, 方能商场畅通辉煌。


Founder Introduction:

Mr. Li Jie, born in 1978, holds an EMBA degree from Sun Yat-sen University.

Passionate about technology since childhood, Mr. Li has always been fascinated by new products and innovations. He founded NPC to turn his product dreams into reality, aiming to create high-quality, affordable electronics that help people enjoy a better life.


Business Motto: Integrity and Honesty

The way of doing business is the way of being a person.
Business is not just about transactions—it's about character and principles.
True success comes from staying true to one’s conscience and

upholding moral integrity.

In business, character comes first. A person’s values determine the rise or fall of their enterprise.Only by staying on the path of integrity can one achieve lasting success in the marketplace.

Key members of the management team
李广明 Guangming Li
Co founder, Vice General Manager,
Executive General Manager of Supply Chain Management

Born in October 1987, the co-founder of Xianyou Company, with rich experiences in supply chain development and management in the fields of home appliances and consumer electronics. Work creed: Always do the right thing and face difficulties head-on!

李广明 Guangming Li
李晓晓 Selina
IT Product Overseas Marketing Director

Born in January 1992, senior overseas sales, She worked as a sales manager in Apple China, focusing on IT products, always able to maintain a keen observation of IT industry trends, can plan more suitable solutions for customers in advance. We are good at providing products suitable for the local market from the customer's target market demand to help customers increase sales and expand the market. "Sincerity" is my first rule. I focus more on building long-term trust with my clients than short-term deals.

"The essence of sales is value delivery." I always believe that only by truly understanding the needs of customers can we make every cooperation win-win.

李晓晓 Selina
钟宇 Elva
TV Product Overseas Marketing Director

Born in September 1985, she is a senior overseas sales manager. she served as the marketing director of a region overseas for the famous home appliance company TCL. she joined Xianyou Company in 2017 and focused on the TV product field. she always puts customer service satisfaction first in her daily work. Every product sales to customers is a process of creating value for customers. The essence of sales is to create value for customers. If transactions cannot create value for customers, I would rather give up trading.

Motto: Treating people sincerely and doing things honestly is the most precious wealth in life.

钟宇 Elva
夏坤 Eric
Director of TV Product Development

Born in January 1992, he graduated from Guangdong University of Technology with a major in Electronic Information Engineering, worked in a large television factory in Guangdong (Konka Group) responsible for TV product research and development, proficient in TV system design, including hardware architecture and circuit design, software driver development, and image quality algorithm optimization. He joined Xianyou Company in 2019 as the Director of TV Hardware R&D, responsible for developing and providing technical support for TV motherboards for Samsung Group's TizenOS and LG Group's WebOS.

夏坤 Eric
周文青 Wenqing Zhou
Operations Director of Production and Manufacturing Center

Born in February 1987, he has been responsible for production management at a large TV factory (Hisense) for many years. In 2016, he joined Xianyou Company to manage and operate the TV production and manufacturing system. He is very skilled in factory 7S Site Management and Lean Production Management, and has made important contributions to the production efficiency and quality improvement of Xianyou Company.

周文青 Wenqing Zhou
黄当星 Dangxing Huang
Director of IT Business Unit Display Product R&D.

Born in July 1987, senior monitor product R&D engineer with highly innovative R&D thinking, leading software and hardware R&D teams to independently design nearly 70 monitor products, the products have excellent experience and cost-effectiveness, and provide fully customized product development for global customers. The monitor products produced by Xianyou(NPC brand) will surely become the synonymous with high-quality and cost-effective products worldwide!

黄当星 Dangxing Huang
付建国Jianguo Fu
TV software engineer

Born in December 1975, senior software engineer with 13 years of experience in television product software development, accumulating rich industry experience. He has solid theoretical knowledge and practical abilities, excellent teamwork and communication skills, always maintaining a passion for learning new technologies, and constantly updating the knowledge system to adapt to industry development.

付建国Jianguo Fu
肖华飞 Huahui Xiao
Optical R&D Engineer of TV Business Unit

Born in November 1976, has 15 years of experience in TV optical design and development, senior optoelectronic R&D engineer. He has worked for Skyworth Group, a large TV factory, leading the optical development of multiple heavyweight products and has received numerous awards. He joined Xianyou Company in 2018 as the Chief Engineer of TV Optical Research and Development.

肖华飞 Huahui Xiao
葛广辉 Guanghui Ge
Quality Director of IT Business Unit

Born in November 1976, joined Xianyou Company in 2019, he has 15 years of experience in quality management in the field of electronic displays. He has previously held core positions in quality management at Samsung and DELL OEM factories, leading the reduction of production line defect rates, improving customer complaint handling efficiency, promoting collaborative optimization of supply chain quality, and continuously driving the iteration and upgrading of quality management systems.

葛广辉 Guanghui Ge
鲁佳 Jia Lu
IT Business Unit Monitor Software Engineer

Born in April 1991, graduated from the Electronic Information Engineering major. He joined Xianyou Company in 2021, responsible for software development and testing of all display products in Xianyou Company. He possesses good theoretical knowledge and practical abilities, and high work efficiency.

鲁佳 Jia Lu
Advanced manufacturing
Advanced manufacturing

NPC (Guangzhou Xianyou) is dedicated to producing and supplying high-quality and reasonably priced display electronic and IT computer products for the global market. In order to keep up with the latest technologies worldwide, NPC maintains cooperative relationships with numerous global leading enterprises. During the cooperation process, NPC shared its achievements and experiences in intelligent manufacturing with its partners, and discussed how to produce higher-quality and more satisfactory products. Through cooperation with advanced enterprises, NPC established trust and maintained open communication, which greatly enhanced NPC's technological innovation and manufacturing capabilities, laying a solid foundation for achieving the goal of manufacturing high-quality and reasonably priced products.

Download Center
Download Center

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Global Network
Global Network

After 19 years of hard work, NPC has grown into an international electronics brand, relying on China's strong supply chain strength to manufacture high-quality and affordable electronic technology products for the world.

Contact Us
We uphold the concept of service first, to provide customers with good pre-sale service and after-sales service. Whether in design, production, sales, or execution and management, we are committed to doing our best to meet the needs of our customers.
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