About NPC
Company Profile
NPC is the core technology brand under NPC Electronics Group, which operates multiple brands including NPC, AIWA, and NicHub.
Founded in 2005, NPC is a technology manufacturing enterprise specializing in smart TVs, monitors, and computing products. With over 20 years of manufacturing expertise, NPC has established a strong foundation in the Chinese market and earned long-term trust from partners and end users through stable performance and consistent product quality.
As part of its global expansion strategy, NPC actively collaborates with leading international technology partners. In the field of smart TVs and display technologies, NPC works with Samsung and LG through authorized cooperation, enabling the integration of advanced display technologies and smart TV systems. In audio and visual processing, NPC partners with Dolby Laboratories and applies Dolby Vision and Dolby Atmos technologies to enhance immersive viewing and listening experiences.
Guided by integrity, professionalism, and a strong sense of responsibility, NPC is committed to combining advanced technology with efficient manufacturing, delivering reliable, high-quality products that balance performance, value, and user satisfaction for global markets.
NPC's mission
NPC always adheres to "quality and low price" to make good products, such as TVs and monitors, so that every user can enjoy the beautiful life of science and technology.
In 2005, the NPC brand was founded with lofty ideals:
· Focusing on the video and IT fields.
· Putting every ounce of energy into the production of high-quality products.
· Making users pay every penny beyond their expectations.
"Products move users & prices move users" is the lifelong pursuit of the NPC team.
Customized service
NPC can provide customized products and services according to customers' requirements to meet the needs of different countries or markets worldwide. So far, NPC has provided customized OEM/ODM services to partners in more than 70 countries.
With the mission of "helping customers build their strengths," NPC has a team of designers, engineers, and marketing experts to help you develop your products. If you have any questions, please contact us.
Brand Expression
What is "NPC"? "N" stands for "Noble," "P" stands for "Perfect,""C" stands for "Creative," then the "NPC" is the abbreviation of "Noble, Perfect & Creative." The brand spirit of NPC is stickingto pursuing perfect quality and affordable prices.
The iconic red LOGO embodies the brand connotation of NPC, which is characterized by strong cohesion and consistency.
Brief Introduction of NPC Team
NPC stands for Noble, Perfect, Creative. We are a young,
energetic team with a spirit of innovation, openness, and collaboration.
There’s no hierarchy—everyone is encouraged to share ideas and contribute.
Integrity, sincerity and professionalism are the core culture of the Xianyou（NPC） Team. We implement this culture in all aspects of the company's operations and always adhere to this culture and these values when dealing with users, partners, suppliers and employees.
Introduction to the Founder and CEO
创始人介绍：
李杰, 出生于1978 年, 中山大学EMBA研究生学历。
李先生从小就酷爱科技, 为新产品和新技术而着迷, 创办 NPC就是为了实现他的产品梦, 希望通过自己的努力制造出优质价廉的产品满足全球消费者的需求。
经营格言：正直诚信
生意之道即是做人之道,
经商不只是简单的钱货交易，而是为人处世之道,
不违背良心、不损害道义才是正义之道,
经商一定是先做人, 人品决定商业成败,
只有坚持为人正道, 方能商场畅通辉煌。
Introduction to the Founder and CEO:
Mr. Li Jie, born in 1978, holds an EMBA degree from Sun Yat-sen University.
Passionate about technology since childhood, Mr. Li has always been fascinated by new products and innovations. He founded NPC to turn his product dreams into reality, aiming to create high-quality, affordable electronics that help people enjoy a better life.
Business Motto: Integrity and Honesty
The way of doing business is the way of being a person.
Business is not just about transactions—it's about character and principles.
True success comes from staying true to one’s conscience and
upholding moral integrity.
In business, character comes first. A person’s values determine the rise or fall of their enterprise.Only by staying on the path of integrity can one achieve lasting success in the marketplace.
Executive General Manager of Supply Chain Management
Born in October 1987, the co-founder of Xianyou Company, with rich experiences in supply chain development and management in the fields of home appliances and consumer electronics. Work creed: Always do the right thing and face difficulties head-on!
Born in January 1992, senior overseas sales, She worked as a sales manager in Apple China, focusing on IT products, always able to maintain a keen observation of IT industry trends, can plan more suitable solutions for customers in advance. We are good at providing products suitable for the local market from the customer's target market demand to help customers increase sales and expand the market. "Sincerity" is my first rule. I focus more on building long-term trust with my clients than short-term deals.
"The essence of sales is value delivery." I always believe that only by truly understanding the needs of customers can we make every cooperation win-win.
Born in September 1985, she is a senior overseas sales manager. she served as the marketing director of a region overseas for the famous home appliance company TCL. she joined Xianyou Company in 2017 and focused on the TV product field. she always puts customer service satisfaction first in her daily work. Every product sales to customers is a process of creating value for customers. The essence of sales is to create value for customers. If transactions cannot create value for customers, I would rather give up trading.
Motto: Treating people sincerely and doing things honestly is the most precious wealth in life.
Born in January 1992, he graduated from Guangdong University of Technology with a major in Electronic Information Engineering, worked in a large television factory in Guangdong (Konka Group) responsible for TV product research and development, proficient in TV system design, including hardware architecture and circuit design, software driver development, and image quality algorithm optimization. He joined Xianyou Company in 2019 as the Director of TV Hardware R&D, responsible for developing and providing technical support for TV motherboards for Samsung Group's TizenOS and LG Group's WebOS.
Born in February 1987, he has been responsible for production management at a large TV factory (Hisense) for many years. In 2016, he joined Xianyou Company to manage and operate the TV production and manufacturing system. He is very skilled in factory 7S Site Management and Lean Production Management, and has made important contributions to the production efficiency and quality improvement of Xianyou Company.
Born in July 1987, senior monitor product R&D engineer with highly innovative R&D thinking, leading software and hardware R&D teams to independently design nearly 70 monitor products, the products have excellent experience and cost-effectiveness, and provide fully customized product development for global customers. The monitor products produced by Xianyou(NPC brand) will surely become the synonymous with high-quality and cost-effective products worldwide!
Born in December 1975, senior software engineer with 13 years of experience in television product software development, accumulating rich industry experience. He has solid theoretical knowledge and practical abilities, excellent teamwork and communication skills, always maintaining a passion for learning new technologies, and constantly updating the knowledge system to adapt to industry development.
Born in November 1976, has 15 years of experience in TV optical design and development, senior optoelectronic R&D engineer. He has worked for Skyworth Group, a large TV factory, leading the optical development of multiple heavyweight products and has received numerous awards. He joined Xianyou Company in 2018 as the Chief Engineer of TV Optical Research and Development.
Born in November 1976, joined Xianyou Company in 2019, he has 15 years of experience in quality management in the field of electronic displays. He has previously held core positions in quality management at Samsung and DELL OEM factories, leading the reduction of production line defect rates, improving customer complaint handling efficiency, promoting collaborative optimization of supply chain quality, and continuously driving the iteration and upgrading of quality management systems.
Born in April 1991, graduated from the Electronic Information Engineering major. He joined Xianyou Company in 2021, responsible for software development and testing of all display products in Xianyou Company. He possesses good theoretical knowledge and practical abilities, and high work efficiency.
Born in 1989, he graduated from Huazhong University of Science and Technology with a major in Electronic Information Engineering. He is a senior computer product manager who worked as a product manager in a large Taiwan-funded computer company for many years, responsible for the entire process development to mass production of several classic laptop models that sold well worldwide. He joined Xianyou Company in 2021 and serves as a product manager in the Computer Business Department.
